Lotus 'bucks credit crunch'
Motor trades
19th September 2008
Sports car manufacturer Lotus is defying the credit crunch by recording a surge in new car sales in August.
Last month, the UK market saw the lowest August new car registrations for over 40 years, reports the Norfolk Eastern Daily Press.
While other car makers have been bracing themselves for tough financial times, Lotus sold 51 cars in August, compared to 13 at the same time last year.
Mike Kimberley, chief executive of Group Lotus, said the company already had 250 deposits for the new Lotus Evora, even though the price had not been announced yet.
He commented: "Our customers really are aficionados and enthusiasts; people who really know what cars are about; and also they know the exact specifications and what the comparisons are in the market and the residual values - which in our case are extremely high."
Lotus also recently celebrated its 60th birthday with the launch of the Lotus Europa, which is valued at around £150,000.
